Just ignore it and it'll go away

So it seems Pastor Terry Jones has cancelled his plans to burn a big pile of Qurans on Saturday. I'm happy about this, because it was just an example of American Evangelical dumbassity, but I really don't care that much. The best thing that could have been done, in my opinion, would be to ignore him. Let him spend his and all his followers' money on Qurans, stack them up into a big ol' pile, cover it with gas and set it on fire. They can even roast marshmallows. If nobody shows up to watch, it's just a bunch of backward losers in Florida doing something stupid; nothing really new. It only becomes dangerous or meaningful if the press and everyone else falls for this ploy for attention.
Should anyone build an Islamic culture center or mosque in lower Manhattan? No. Should they build it anywhere else? No. Should anyone build temples, cathedrals or megachurches? No, in my opinion, they are a waste of resources better spent on things that benefit everyone.
Should people burn Qurans? No. Should they burn Bibles? No. Should they burn flags? No, no more than they should worship them. But can they? Yes, yes, you bet your ass yes. In this country, everyone is entitled to free expression. That doesn't obligate you to give two craps about it. If someone came to me and and said "I'm going to burn a big pile of Qurans on September 11." I would say "You are pretty stupid. It would be much better to recycle them and print copies of Candide or the telephone directory on them." I would then walk away and and pay no mind to what they did after that.
The  mere fact that I know Terry Jones' name means too much attention has been paid him. Like an annoying sibling or mosquito bite, just ignore it and it'll go away.